003 – She Runs It Media Insights Breakfast – Captivating Consumers

Recently, we had the privilege of being in the room with a remarkable and distinguished panel of content leaders as part of the She Runs It Media Insights Breakfast event at the New York Times building during Ad Week. Panelists from companies such as The New York Times, Prudential, Glossier, IBM Watson, Belvedere Vodka, and HBO shared insights and important information on “how marketers use targeting, technology, and immersive experiences to drive better business results and captivate consumers on a visceral level”. We were given access to the full discussion which we are able to share with you here, on Content Is Your Business. She Runs It works to pave the way for women to lead at every level of marketing and media. The event was sponsored by Twitter, Teads, Centro, Ruble and The New York Times.

Moderator:

Sapna Maheshwari, Reporter, The New York Times

Panel:

Jasmin Allen, Brand Director & Head of Consumer Marketing & Engagement, Belvedere Vodka

Sabrina Caluori, SVP, Digital Media & Marketing, HBO

Colin McConnell, SVP, Chief Brand Officer, Prudential Financial

Alexandra Weiss, SVP Marketing, Glossier

Maria Winans, Chief Marketing Officer, IBM Watson Customer Engagement

producer

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