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An in-depth discussion about the ways that content and media shape our understanding of emerging beauty companies and trends, through the lens of two beauty directors…
Jennifer Goldstein (Beauty Director and Features Editor, Marie Claire; Host of Fat Mascara Podcast) and Jessica Matlin (Beauty Director, Harper’s Bazaar; Host of Fat Mascara Podcast) join “Beauty Is Your Business” hosts Karen Moon (CEO and Co-Founder of Trendalytics) and Abby Wallach (Co-CEO and Co-Founder of Scentinvent Technologies), along with Content Is Your Business host Amber Mundinger (SVP, Live Media & Strategic Partnerships, Rolling Stone Magazine) as part of a MouthMedia Network Live event recorded in front of a live audience at Experience Knotel.
The interactive space ia located in the heart of Noho in New York City (666 Broadway) and designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com.
In this episode:
- There’s something lush about a print ad
- How the “Fat Mascara” podcast got started, telling more of the story than print or digital publications will do
- Picking shea nuts in Ghana, Goldstein and Matlin meeting each other
- Knowing the difference between editorial content or branded content, and being clear
- The use of “Presented by…” and what consumers and readers are used to seeing now
- Who does native content well, smart content
- Consumers are smarter, writers need to tell stories very well
- New rules are changing things, how readers can tell the difference
- The need for education for the consumer
- A higher standard to abide by
- Can’t promote things that aren’t science as a writer
- The era of “fake news”
- A recent scandal – influencers are paid to speak negatively about other brands, and one who is reported to have said she won’t speak negatively if she is paid by that brand
- Mistrust of media and journalism
- A code of ethics
- Is there really no bad press?
- The call for a governing body for influencers?
- Social media’s Achilles heel for accuracy and truthfulness and abuse
- Scotland, a good lip product, hair like you got off a motorcycle, algae and seaweed forests, a perfume school wish, a migraine, partnership give and take and the rhythm of constant communication